Welcome to the Donegal Design Directorate Skillnet Project, an initiative of Donegal County Enterprise Board
The Donegal Design Directorate, a network of Donegal designers, has been established to promote and demonstrate the value of good design in business.
Activities include training programmes, conferences, networking events, seminars, best practice visits and access to information and resources. The Directorate will also profile and promote Donegal designers across all disciplines.
Please feel free to browse our site to find out more about our members, getting involved, activities, news and events.
Upcoming Event for all businesses
You are cordially invited to a one-day meeting of workshops in Service Design and Branding on Tuesday 7th of July in the Silver Tassie Hotel, Letterkenny.
This will be a key event for all businesses interested in creating value for their customers and organisations including businesses and designers looking to help their clients.
You will learn practical tools for identifying your key customers and applying design research methods to extract meaningful insights that can be developed into innovative products and services.
There is no charge to attend this event. Please pre-register by Friday 3rd of July.-------------------------------------------------------------------------------------
AGENDA
9.45am – 10.00am Registration
10.00am – 1.00pm Workshop 1: Service Design
1.00pm – 2.00pm Lunch
2.00pm – 4:30pm Workshop 2: Branding
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WORKSHOPS
WORKSHOP 1: Service Design
10am – 1pm
Who should attend?
Small businesses dealing with complexity that is human, product or service related.
What's the workshop about?
We are all service providers. Regardless of what you offer, there is a service component to what you do.
This workshop looks at service design and customer experience, providing a simple blueprint for how to design and evaluate service.
WORKSHOP 2: Brand Experience
2pm – 4:30pm
Who should attend?
Anyone who is interested in creating value for your customers and organisations including businesses looking to become more competitive; designers looking to help their clients and educators interested in problem-based learning.
What's the workshop about?
Every organisation has a brand, because a brand is the sum total of all perceptions good and bad about your organisation.
A brand is not only a logo. This workshop provides a business case for brand and then discusses the building block of successful brand development
The workshops will be delivered by some of Ireland's leading design experts from the Centre of Design Innovation at Sligo I.T. For more details on the centre, please see www.designinnovation.ie
What past participants said about the day –
“Practical tools to bring back to the workplace”
“This kind of seminar should be available as soon as you enter into business. Day one”
“Informative and essential for any discerning SME who wants to drive value in their business”
“It has taken the blinkers off to what design can be and do for the business."
Why should I care?
Research conducted by the Centre has proven that Irish businesses who use design innovate more often, more effectively and compete less on price. Companies that integrate design at the highest strategic levels are 2.5 times more successful than those that do not yet only 15% of organisations use design at this level. Why? One of the reasons could be they just don’t know how. Begin to learn how during this one-day workshop.
To register. Please contact Donna Mc Fadden on 074 9160735 or donnamcfadden@donegalenterprise.ie
This Donegal Design Directorate Skillnet is funded by member companies and the Training Networks Programme, an intiative of Skillnets Ltd. funded from the National Training Fund through the Department of Enterprise, Trade and Employment.